Digital Displays.

In recent times, shop windows or store fronts have moved on from mannequins and the clever usage of props and lighting to create scenarios and have become increasingly digital in their approach. In today's cyber age with all it's technological developments, the concept of what appeals to people on a conscious and subconscious level has drastically changed. With developments in media and advertising, the way store windows and fronts communicate has evolved in it's ideology. Although the traditional way of creating situations behind the glass still prevails, the style in which the content is developed has changed to cater to the more aware, cyber friendly societies.  Store fronts, windows, displays are still very much a cultural phenomenon, they've just stepped into a whole new realm of design by becoming more interactive and digital.

Some videos to explain what i mean when i say they have become 'digital'.







These videos show that store displays have gone along way in the last 20 years or so. Everything from the concept to how the products are positioned in relation to the techniques incorporated has changed alot. I particularly liked the Louis Vuitton conveyor belt display because of it's concept and the way it had been communicated. Incorporating a conveyor belt to add movement and interest was a particularly clever move. Also, the labels given to the shoes at the bottom suggested possible reactions that people buying the shoes would get if they buy them. The display is direct yet subliminal at the same time and projects the company's confidence in there products superbly.


Reference:


Chanel store at Ginza [online]. Available at: http://www.youtube.com/watch?v=7pA5RESEaOQ [Accessed: 5 December 2010]
Louis Vuitton 5th Avenue Shop Window [online]. Available at: http://www.youtube.com/watch?v=XHfYhYPbV-A [Accessed: 5 December 2010]

Hermes Window Display [online]. Available at: http://www.youtube.com/watch?v=pOAjYT8W7PQ [Accessed: 5 December 2010]