The logo is a huge part of a brand identity as far as brand recall is concerned. It is a perfect example of how words, symbols and colours, if used in the correct context and positioning, are very effective in influencing human sensibilities. The strategic placement and repetition of image is very important in making audiences remember and be affected by what you are trying to communicate. This combined with audience interaction makes the experience very memorable and exciting.
The following two videos give visual support to what I am trying to explain.
Reference:
Projection interactive boutique Chanel a` Paris [online]. Available at: http://www.youtube.com/watch?v=CLD1wVbcD8w [Accessed: 5 December 2010 ]. Elle Macpherson Intimates - The Interactive Storefront [online]. Available at:http://www.youtube.com/watch?v=kL-QXXycciQ [Accessed: 5 December 2010 ].
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